Playgrounds & outdoor fitness, UAE
TerrainPlay
A product-led website for a UAE playground and outdoor fitness supplier: 41 products, 12 projects and four sub-brands, each with its own look.
- Client
- Terrain Play
- Launched
- 2026
The challenge
Terrain Play supplies playgrounds, outdoor gyms, sports equipment and safety flooring across all seven Emirates, under several brands. Buyers (schools, developers, communities) needed to find the right range quickly, see real installations and ask for a quote without hunting for a phone number.
Our approach
We built a custom WordPress theme around the product catalogue. Every range and product has its own page with specs, every project has its own story, and each sub-brand (Gladius, FoamFit, Kiddoro, Bonton) gets its own colour theme while the site stays one Terrain Play experience.
More work
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